19+ Creative Content Marketing Statistics for Canada

Do you know how content marketing works? If you do, great!

And if you don’t know all that much, you’ve come to the right place?

By going through our content marketing statistics for Canada and further afield, you’ll become aware of the tremendous content marketing value.

To begin with:

Content marketing is one aspect of the immense field of digital marketing. Other digital marketing parts are SEO, paid advertising, email marketing, lead generation, and so on.

Specifically, content marketing requires the creation of content and an understanding of the other digital marketing fields.

Now:

Content marketing has been booming in recent years, and content marketing specialists are in high demand. And yes, the old saying that “content is king” still holds.

So, if you’re wondering what the exact numbers are, why don’t you go ahead and take a look at the content digital marketing stats that we have gathered for you?

Let’s dive right in.

Amazing Content Marketing Statistics for 2021 (Editor’s Choice)

  • 56% of content marketing job ads in Canada in 2019 required social media skills from potential candidates.
  • 94% of B2C content marketers in North America used social media as part of their marketing strategies in 2019.
  • Google holds 91% of the search engine market in Canada.
  • The top digital marketing strategies in Canada in 2018 were content marketing (55%), online display ads (47%), and sponsored social marketing (48%).
  • 81% of Canadians are willing to spend more on brands they trust.
  • The number one tool that content marketers use is analytics (87%).
  • About 93% of marketers think that interactive content is effective.

Types of Content Marketing: B2C and B2B Statistics

 Content Marketing Statistics

1. Around 60% of B2C marketers used some sort of content marketing strategy in 2019.

(Source: Content Marketing Institute)

B2C content marketing statistics show us that businesses are doing it the right way. Companies have seen the importance of content marketing and are successfully using it to create brand awareness, build trust and credibility, educate their audience, and generate leads.

What’s more:

Three out of four B2C marketers reported that they are much more successful after investing in their content marketing strategies. However, if they want to be even more successful in the future, they need to focus on building a loyal and subscribed audience.

2. Up to 91% of B2B marketers used content marketing to reach their audience in 2019.

(Source: Content Marketing Institute)

According to the Content Marketing Institute survey results, the vast majority of marketers use a content marketing strategy to market a product or service to their target audience.

Out of those marketers who still weren’t using content marketing in their strategy, about 54% were planning to start investing in content marketing in the upcoming 12 months.

Additionally, about 4% had content marketing in the past. They had decided to stop, though, and 43% of the marketers had no plans to start content marketing.

3. Useful and quality content creation contributes to 78% of B2B marketers’ content marketing success.

(Source: Content Marketing Institute)

Other leading strategies are strategy development and adjustment (72%), content distribution through better targeting (50%), putting content marketing as a priority above the other categories of digital marketing (49%), and spending more time on content marketing (46%).

4. The top reason why B2B marketers don’t develop a content marketing strategy is a small team – 67%.

(Source: Content Marketing Institute)

Additionally, about 44% of marketers don’t have plans to develop a content marketing strategy in the upcoming 12 months because of the lack of time. The other reasons are that marketers thought such an approach was not significant (11%) or not needed (4%).

5. Only 43% of B2B marketers have a content marketing strategy.

(Source: Elise Dopson)

According to the latest B2B content marketing statistics, only less than half of B2B marketers have a documented strategy. 34% have some kind of approach, but it’s not registered, and 21% are working without a strategy and publish their content when they want.

6. Around 49% of businesses outsource their content marketing.

(Source: Elise Dopson)

According to the latest content marketing statistics, many companies choose to outsource their content marketing because it saves them time and resources.

The thing is:

By outsourcing, they can choose from a wide range of talent to make their content. This is an excellent way for companies to hire an expert without paying the additional costs of employing someone, such as benefits, pension, and health insurance.

7. Blogging generates 3X more leads than traditional ads.

(Source: Story Chief)

Blogging and content marketing is an effective strategy, which will bring better results than ads. Publishing 16 blog posts a month can get businesses an eye-watering 126% increase in traffic.

It gets better:

Blogging is perfect for SEO, and lead generation statistics show that it’s 4X more likely to bring organic traffic to the website. It’s also very affordable and more manageable than other types of content like webinars or videos.

8. 94% of B2C content marketers in North America used social media as part of their marketing strategies in 2019.

(Source: Statista)

According to the statistics on content marketing in Canada and the US, businesses and brands use social media networks as their primary strategy. It includes tweets, stories, and posts.

Around 80% of B2C marketers use short articles and blogs to gain more leads. With 74%, an email newsletter is another successful strategy for content marketing in Canada.


The Importance of Marketing Statistics & Online Content Marketing

9. The number one tool that marketers use in their content marketing is analytics (87%).

(Source: Content Marketing Institute)

Except for the analytics tool, the other devices that marketers use in their content marketing strategies most frequently are email marketing technology (70%), CMS (63%), marketing automation software (55%), and webinars and online presentation platforms (43%).

10. About 93% of marketers think interactive content is effective.

(Source: OptinMonster)

However, the reality is that not every marketer uses interactive content. 88% of marketers plan to make 10% to 30% of their content more interactive in 2021.

Some of the interactive content that most marketers create are quizzes and contests. According to the latest interactive content marketing stats, these two interactive content forms are the most engaging.

11. Up to 56% of content marketing job listings in Canada in 2019 required social media skills.

(Source: Statista)

The other top skills that required in content marketing job ads in 2019 were SEO (40%), marketing (35%), research (30%), editing (22%), HTML (18%), Email marketing (15%), presentation (13%), written communication (12%), and WordPress (11%).


Content Marketing ROI Statistics

 Content Marketing Statistics

12. As of January 2021, 55.55% of global website traffic comes from mobile phones.

(Source: Stat Counter, WebFX)

That figure stood at 52.2% in 2018. Canada is something of an outlier, with mobile traffic amounting to 37.85% in early 2021, down slightly from 39.55% in 2020. The long-term trend is unmistakable, though – mobile traffic is going nowhere but up.

 Content Marketing Statistics

(Source: StatCounter)

Mobile content marketing statistics show us how important it is to invest in digital marketing to generate more sales and engagement. With smartphone usage growing at a high rate, a successful social media content marketing strategy needs to be a priority for businesses that want to earn more leads.

13. 81% of Canadians are willing to spend more on brands they trust.

(Source: Statista)

Brand awareness statistics from 2019 reveal that around 81% of Canadians buy from trustworthy brands and companies. According to a survey conducted among 4,005 Canadians, 18% firmly agreed with the statement, and only 3% had a contrary opinion.

Banks, especially the Royal Bank of Canada and TD Bank, are among the country’s most trusted brands.

14. Google holds 91% of the search engine market in Canada.

(Source: Statista)

The latest survey reveals Google was responsible for over 91% of Canada’s search engine market. With 4.5%, Bing is the second most popular search engine. Yahoo! is third, with 1,65%, and DuckDuckGo (privacy-focused platform) is fourth, with 1.22%.

It should come as no surprise that Google is light years ahead of the competition. So, when it comes to SEO and content statistics, it’s wise to follow Google’s guidelines.


Digital Marketing Statistics and Strategies

15. In 2018, the top digital marketing strategies in Canada were content marketing (55%), online display ads (47%), and sponsored social marketing (48%).

(Source: E-Marketer)

According to recent marketing strategy statistics, the top three digital marketing strategies that dominated Canada in 2018 were content marketing, online display ads, and sponsored social marketing.

The other leading marketing tactics were experiential marketing (43%), and celebrity endorsements (25%). These percentages were roughly the same in 2017, except for the category of celebrity endorsements, which grew by 4% in 2018. It alludes to the fact that influencer marketing is getting more and more credit and appreciation.

16. Up to 92% of marketers claim content is a business asset to their companies.

(Source: Siege Media)

Business marketing statistics further reveal 62% of companies that produce content daily have more than 5,000 employees. The companies that aren’t producing content daily would like to increase content creation soon.

However, even though a significant percentage of companies produce content every day, they focus on quality rather than quantity. About 70% of companies have quality as a priority instead of quantity.

17. About 36.7% of marketers struggle with the constant need to create engaging visual content.

(Source: Siege Media)

The other two content marketing challenges for content marketers are lack of data (27%) and lack of strategy (28%).

What’s more:

In addition to these daily struggles, up to 61% of content marketing organizations are concerned about the continuous changes in search engine (especially Google) algorithms. Social media algorithm changes are an issue for 45%.


Statistics on Content Marketing Channels

18. In 2019, Canadian brands spent US$1.79 billion on social media advertising.

(Source: Statista)

In the last five years, we have seen the rise of social media networks as vital tools for entertainment, communication, and business. There are around 25 million social network users in Canada, making the country one of the most connected in the world.

As the popularity of social media keeps rising, so does the amount of advertising on these networks.

Check this out:

Social media marketing statistics show that by 2024, businesses in Canada will spend over US$2.2 billion on social media advertising.


Visual Content Statistics

 Content Marketing Statistics

19. 80% of companies and brands use some kind of visual content.

(Source: Venngage)

Visual content can include infographics, charts, diagrams, videos, pictures, memes, and screenshots. Visual content stats confirm people are more likely to engage with posts that contain images.

Here’s the deal:

Stock photos were the most frequently used visual in 2019 (40%), while infographics and illustrations were second (34%). Videos and presentations were third (14%), and charts and data visualizations were fourth (6%). The average time to produce visual content is 5 hours, according to 50% of the surveyed brands.

20. 40% of Millennials trust video content.

(Source: OptinMonster)

Half of those aged 18 to 34 will stop whatever they’re doing to watch a new video. It’s a significant reason for marketers to invest in this type of visual content creation and marketing.

In fact, content marketing statistics show that up to 72% of B2B and 76% of B2C marketers use video. Up to 48% of marketers make YouTube video content a priority. The second top priority on their list is Facebook video content, with 46%.

And they’re reaping the benefits:

Studies show marketers who use video get 66% more leads than those who don’t. According to recent video content stats, video will make up 82% of all internet traffic by the end of 2021.


Final Thoughts

If businesses and brands want to be successful, they must include marketing strategies to create the best possible content for their customers. Understanding the latest content marketing statistics for Canada will help with the marketing campaigns, as they reveal what kind of content audiences want.

The thing is:

The digital and marketing worlds are constantly changing, as are the tactics and trends surrounding them. So, every brand should pay close attention to the latest developments in the industry.

Bottom line:

Make your content marketing strategy a top priority, and you won’t have to worry about falling back behind the competition.

FAQ

How effective is content marketing?

Content marketing can be very useful and beneficial for any business, but only if done correctly. Some of the benefits of content marketing are better rankings on the search engine result pages (SERP), more traffic, and better brand visibility.

What is the value of content marketing?

There is plenty of data that shows how valuable content marketing can be. According to one study, consumers are 130% more likely to buy the product after reading some educational content about the brand.

How big is the content marketing industry?

According to one analysis, the global content marketing industry will grow by US$269 billion during 2020-2024, at a CAGR of 13%.

What is the future of content marketing?

There are many content marketing trends that we’ll see in the future. Some of them are original research and studies, podcasts, live streams, voice search optimization, visual data, and Google snippets. With the help of the latest content marketing statistics, we’ll see which trends prove to be more effective.

Why is content marketing important?

Content marketing is essential because it is an excellent way to answer customers’ questions. According to content marketing statistics, this proven strategy allows brands to build long-lasting trust with their customers, leading to better sales and engagement.

ABOUT AUTHOR

Having spent 7+ years immersed in content marketing, Anastasija has written on any topic you can think of! The industries and companies she's been a part of have shifted her idea about novelty and new challenges - in Canada and overseas. She always strives to go out of her comfort zone and learn about new topics that grow on her. Tech and AI are among these things. Writing about these two topics, I’ve caught myself passionately learning about all the ways that technology can impact and help humanity. And with changes happening continually, you have to be actively involved to stay up to date.

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