The National Lacrosse League (NLL) announced a renewal of the partnership with BetMGM, one of the leading sports betting operators to continue serving as the Official Sports Betting Partner of the NLL. The companies decided on a year-long extension with a special focus on innovation.
We are excited to announce our extended and expanded partnership with @BetMGM as an Official Sports Betting partner of the NLL
— NLL (@NLL) January 14, 2022
NLL Commissioner Nick Sakiewicz said they were proud and honoured to continue the partnership and proceeded to add that “BetMGM has been an incredible partner in helping us build the NLL sports betting platform. This extension shows the value of our partnership and what we both bring to the table for each other, which is what partnering is all about. Our shared like-minded vision will continue to increase the relevance of the league and draw a wider audience of fans while providing BetMGM access to a new audience of NLL fans on television.”
The agreement sees both companies working together to provide odds for the regular season as well as post-season NLL games in the 21/22 season. In addition to the exposure, BetMGM will also be receiving an in-arena presence in all NLL venues as well as full integration to the league’s social media activities.
Matt Prevost, CRO at BetMGM said “We’re pleased to elevate our partnership with the NLL and look forward to growing the League’s sports betting audience. The NLL’s passionate fan base will appreciate the new and engaging experiences only offered by BetMGM.”
Check out our selection of the best sports betting websites in Canada.