Ontarian sports betting fans will have to wait three months before the market launches in the province. Per industry sources, commercial operators are looking forward to starting around mid-February or early March.
Bragg Gaming’s chief strategy officer, Yaniv Spielberg, stated that he anticipates the sports betting market’s launch before the end of Q1 2022.
Initially, Ontario’s sports betting market aired on August 27, but only lottery-run ProLine+ is accepting wagers. Commercial operators were scheduled to open in late 2021, but the date has unfortunately been pushed back. According to Ontario gaming regulators, iGaming Ontario and the AGCO are working to make sure the igaming market starts operating as soon as possible.
Sources point out two major obstacles that are setting back the launch. First, there could be potential challenges when introducing gray-market operators into the regulated market. On the other hand, there’s a possibility of difficulties in the commercial structure.
The expected start date is not optimal, as operators will miss out on CFL and NFL betting. However, Spielberg said the regulator is staying on top of the complicated situation.
When it finally launches, sports betting in Ontario has the potential to become huge. Namely, 15 million people live in the province. As per an Eilers and Krejcik report, sportsbooks in Ontario could bring in up to $570 million in sports betting revenue in 2022.