The National Lacrosse League announced that Sports Interaction is going to be the official sports betting partner in Canada in a recent press release. The deal was launched just a few days ago on NLL broadcasts.
“We have been developing the NLL Sports Betting platform as a new line of business throughout the last 20 months and betting partners are a key part of the platform. We are excited and honoured to bring back a renewed relationship with Sports Interaction that will take our collective marketing efforts to a new level and grow our respective businesses through an engagement platform for our fans as our Official Canadian Sports Betting Partner,” – said NLL Commissioner Nick Sakiewicz. He also added that the NLL is sure that the partnership would continue to grow the NLL’s engagement with casual and serious fans, as well as attract new ones.
Sports Interaction will be entitling the League’s Game of the Week. Selected games will be aired via TSN’s linear channels during the regular season and Sports Interaction will also enjoy exposure in the arenas during the NLL games in Canada. The partnership will also be supported on all NLL social media channels.
Has this sparked interest? Read our extensive Sports Interaction review.