When Is the Amazon Prime Day in Canada in 2024?

Ever since the first Amazon Prime Day took place in the summer of 2015, online shoppers have been enjoying this extravaganza during every subsequent summer.

The event typically lasts a day or two, during which customers enjoy a sitewide discount on everything from digital watches to kitchen appliances. While the exact timeline for Prime Day 2023 has yet to be revealed, it is expected to happen in mid-July.

Below we tell you more about this fantastic shopping holiday, so read on!

What Is Amazon Prime Day?

Amazon conceived the Prime Day event to reward its most loyal and subscribed customers. During this time each year, Amazon’s Prime members get access to countless deals. After all, they are participating in the mega sale of the biggest retailer in the world.

While Prime Day originally started as a one-day event, it has since expanded to two days, with Amazon adding more and more deals each year. The event has also been extended to other countries besides the United States, including Canada, the UK, and India.

To participate, you must subscribe to Amazon Prime or activate the platform’s 30-day free trial, which is the better option since you won’t have to pay for membership.

Then, when the event goes live, you have to grab the products you’ve been eyeing as fast as possible since stock typically depletes fast during Prime Day. Best of all, you can find discounts across the entire site, including electronics, fashion, and home goods.

However, to ensure you don’t miss any of Amazon’s deals during the event, you should monitor the site’s Prime Day page for updates and offered deals.

When Is Amazon’s Prime Day in Canada in 2023?

Amazon’s 2023 Prime Day dates are yet to be announced as of May 2023. However, making an educated guess is easy if we consider the previous Prime Day dates:

Event Edition Dates and Days
Prime Day 2015 July 15 on W
Prime Day 2016 July 12 on T
Prime Day 2017 July 11–12 on M and T
Prime Day 2018 July 16–17 on M and T
Prime Day 2019 July 15–16 on M and T
Prime Day 2020 October 13–15 on T and W
Prime Day 2021 June 21–22 on M and T
Prime Day 2022 July 12–13 on T and W
Prime Day 2023 July TBC


As you can see, Amazon’s Prime Day almost always falls around mid-July on Mondays, Tuesdays, and/or Wednesdays. Therefore, the expected target for this 2023’s Amazon Prime Day is any two days between Monday, 10th July and Wednesday, 12th July.

Also, note that the event starts at the same time for every Prime member, regardless of their location. Therefore, the Amazon Prime Day timeframe is the same for Canadians as it is for US and UK citizens and customers in all other supported countries.

How to Get Ready for the Amazon Prime Day?

Regardless of the exact date of the next Amazon Prime Day, you have plenty of time to get ready to make the most of it by following a few tips and tricks:

1. Sign Up for Amazon Prime

You can’t take advantage of the Amazon Prime Day deals without a Prime membership. Becoming a premium user has plenty of other benefits: free games, prescription savings, trying out items, unlimited photo storage, new books, and more.

Moreover, Prime members enjoy same-day, one-day, or two-day fast delivery and access to discounted and fresh groceries with free shipping. The Prime Video and Music services are also nothing to scoff at since they offer huge and up-to-date catalogues.

2. Create Your Wish List

Perhaps the most important step is creating your Amazon wish list ahead of time since choosing all the products you want on the day of the event is overwhelming, and you can even miss out on certain products as you are considering the pros and cons of buying them.

Ultimately, there will be countless items on sale on the first day, and the selection will change on the second day. So, staying organized and focused is crucial, and if you have your wish list ready, you can simply see which items listed there have been discounted.

Then, the only thing left to do will be to press ‘Add to Cart’ or ‘Buy Now’.

3. Compare Prices Across Retailers

While Amazon Prime Day offers some great deals, other online retailers may already sell the same or similar products at the same or similar prices. So, you may not even have to wait for Prime Day to get what you need.

For that reason, run your wish list through other major retailers that ship to your location, and you might get lucky! At any rate, almost every online retailer offers regular discounts and promotions, and some may prove better than the corresponding Prime Day deals.

4. Check for Lighting Deals

Amazon’s Lightning Deals are promotions during which certain discounts are offered on a specific item selection over a short period—they can expire within minutes eve. So, you must always be on the lookout for the best deals possible. 

However, you can also set up an Amazon Shopping Price Alert that will send you a notification when an item price drops below a certain threshold.

5. Stay Tuned on Social Media

Perhaps the best way to avoid missing the best shopping deals is to follow Amazon on all big Social Media sites, including Facebook, Twitter, and Instagram. After all, we are all spending an inordinate amount of time on social media nowadays, so we will generally catch all important updates, such as the dates for the 2023 Prime Day in Canada.


While the exact date of Amazon Prime Day 2023 in Canada is yet to be announced, you can expect the event to occur at the start of the second week of July. So get your wish list ready and track Amazon’s social media to know when to grab the best deals possible.