• TIME IN BUSINESS: Since 2006
  • CUSTOMER BASE: Millions
  • EASE OF USE: Easy
  • THEMES AND DESIGNS: Over 100 free and premium
  • INTEGRATIONS: Multiple

Shopify Review (The 2021 Edition)

  • TIME IN BUSINESS: Since 2006
  • CUSTOMER BASE: Millions
  • EASE OF USE: Easy
  • THEMES AND DESIGNS: Over 100 free and premium
  • INTEGRATIONS: Multiple

Best For

Creating ecommerce websites


  • Easy to use
  • Modern and fully responsive templates
  • Free 14-day trial
  • Excellent customer support
  • Multiple integrations


  • Transaction fees
  • No-refund policy


Shopify Lite


Basic Shopify




Advanced Shopify


Shopify is an ecommerce platform where you can build and host your online store. Currently, it is one of the best platforms in the ecommerce industry, with millions of customers. If you want to learn more about its services and the latest Shopify perks, keep reading our Shopify review.

We’ll cover the following sections in detail:

✅ What Does Shopify Do?
✅ How Shopify Works
✅ Ease of Use
✅ Pricing
✅ Top features
✅ Themes and Designs
✅ Integrations
✅ Customer Support
✅ Shopify com Reviews & Customer Feedback
✅ Shopify Alternatives

What Is Shopify Canada?

Shopify is a multinational company headquartered in Ottawa. It is an ecommerce platform that is essentially made for online stores and retail point-of-sale systems. This platform offers retailers a range of services, such as marketing, payments, shipping, and customer engagement tools.

Shopify is used by more than 1,700,000 businesses in 175 countries that have made over US$200 billion in sales.

How Does Shopify Work?

Are you wondering how to use Shopify? Well, here are some steps that you need to go through in order to be present on the Shopify platform and get the most out of the various Shopify benefits.

1. Sign up for an account at Shopify

Start by entering information about your business. You will have a free 14-day trial period. The next step in the process is to fill out some information about yourself and an address to get paid.

2. Build your Shopify site in the dashboard

Your required features on the dashboard area are in the left-hand-side side menu. Some of the items include Orders, Products, Customers, and Analytics. If you click on those, you will get a chance to customize your store and activate campaigns. Most Shopify ecommerce features are available in the free trial. However, you won’t be able to process payments or let people come to your site if you don’t have a payment plan.

3. Customize the Shopify theme

By customizing the Shopify theme, you can change the look and feel of your website to match your brand, add a logo, and move homepage elements around. You can do this by going to the Home section in the dashboard and clicking on “Customize Theme.”

You can either use the default theme or choose another free or premium theme from the Shopify Theme Library.

4. Use the Shopify customizer

Through the Shopify customizer, you can get a preview of the website as well as a drag-and-drop module if you want to change the order of the sections. Each theme comes with the default sections, such as Header, Sidebar, and Slideshow.

5. Add a Shopify domain

Your domain name is the online address that can help people get to your store. If you already have a domain name, you can transfer it to Shopify. If you don’t, you can buy a new one from the dashboard. You can search for the domain name you want in the dashboard and see whether it is available and how much it costs.

6. Configure the Shopify payment settings

The Shopify payment settings are the last required step. When you link a payment provider, you will be able to collect payments from customers and receive orders. With the Shopify payment option, there aren’t any transaction fees, and you’ll be eligible for several credit card processing discounts. This payment system is the easiest to integrate with your store because it is already built in the Shopify system.

7. View your online store and dive into other features

Once you choose a pricing plan and publish the store, have a look at the other menu items. You can run email and social media marketing campaigns from the dashboard and configure automated sales receipts for the customers.

Ease of Use

One of Spotify’s top-selling points is its ease of use. The platform provides a practical entrance into the ecommerce world that almost anyone can learn to use.

But don’t get us wrong:

Even though it is easy to learn, it will take you a couple of days to get comfortable with the platform and design a store you can be proud of.


Shopify Lite

This plan costs US$9 per month and is not an actual website. It’s an embeddable “Buy Button” that you can put anywhere on your existing website.

Basic Shopify

Basic Shopify costs US$29 per month and is recommended for new ecommerce businesses that have occasional in-person sales.


This plan costs US$79 per month and is best for growing businesses that sell in-store or online.

Advanced Shopify

This plan is Shopify’s most expensive option, which costs US$299 per month and is recommended for scaling businesses that require advanced reporting.

Here’s what the plans include:

Shopify Lite

Basic Shopify


Advanced Shopify

Customer profiles Online store Online store Online store
Finances reports Unlimited Shopify products Unlimited products Unlimited products
Order management 24/7 support 24/7 support 24/7 support
Overview dashboard 2 staff accounts 5 staff accounts 15 staff accounts
Product management Up to 4 inventory locations Up to 5 inventory locations Up to 8 inventory locations
Email carts Sales channels Sales channels Sales channels
Mobile POS and hardware accessories Discount codes Discount codes Discount codes
In-store inventory Abandoned cart recovery Abandoned cart recovery Abandoned cart recovery
QR code product details Manual order creation Manual order creation Manual order creation
Gift cards Free SSL certificate Free SSL certificate Free SSL certificate
Custom discounts and discount codes Gift cards Gift cards Gift cards
Split bill Up to 77% shipping discount Standard reports Advanced reports
Shipping labels Up to 88% shipping discount Third-party calculated shipping rates
Fraud analysis Shipping labels Up to 88% shipping discount
2.9% + 30¢ USD online credit card rates USPS Priority Mail Cubic pricing Shipping labels
2.7% + 0¢ USD in-person credit card rates Fraud analysis USPS Priority Mail Cubic pricing
2.0% transaction fee if not using Shopify payments 2.6% + 30¢ USD online credit card rates Fraud analysis
Shopify POS Lite 2.5% + 0¢ USD in-person credit card rates 2.4% + 30¢ USD online credit card rates
Shopify POS Pro (pre location): + $89 USD/mo 1.0% transaction fee if not using Shopify payments 2.4% + 0¢ USD in-person credit card rates
Sell in 133 currencies Shopify POS Lite 0.5% transaction fee if not using Shopify payments
Sell in up to 5 languages Shopify POS Pro (pre location): + $89 USD/mo Shopify POS Lite
  Sell in 133 currencies Shopify POS Pro (pre location): + $89 USD/mo
  Sell in up to 5 languages Sell in 133 currencies
  International domains Sell in up to 5 languages
  International pricing International domains
    International pricing
    International pricing (per variant pricing)

Shopify Features

Here are some of Shopify’s top features:

Multi-selling channels

All Shopify plans allow you to sell on multiple channels like Facebook, Instagram, Messenger, and Amazon. Integrations are also available with other marketplaces like eBay, Etsy, and Walmart.

Inventory management

You can list unlimited products, which you can track with the platform’s inventory management and product organization features.


Gift cards, discount features, and coupons are available on all paid plans. You can create coupons based on things like customers’ location, demographics, and shopping tendencies, and much more.


Shopify makes it extremely easy to start a dropshipping business. They also provide a complete guide on dropshipping on their website. There’s also a separate dropshipping category on their app store where you can find names like Oberlo, AliExpress, Sprocket, and Printful.

Shopify Themes & Designs

Shopify offers over 100 free and paid themes that you can easily edit and use in your store. The free themes are great if you are a beginner; however, their layout is basic, and they are also limited in terms of functionalities and categorization.

That’s why our recommendation is to purchase a paid theme at the beginning. It will give you more customization options as well as diverse design ideas and a richer customer experience overall. Note that the paid themes are not very affordable for beginner sellers and cost from $140 to $160.

Shopify Review: Integrations

As we said earlier, Shopify is an excellent ecommerce platform for setting up an online store. But if you don’t combine it with Shopify integrations, you are leaving many opportunities on the table. That’s why you should check out Shopify’s App Store, one of the most extensive stores in the ecommerce business with over 3,200 add-ons to choose from.

Some of the top Shopify integrations that you should consider when you automate your business are SellerActive, Recart, Google Analytics, Mailchimp, SpringBot, smile.io, and Privy.

Customer Support

You can reach Shopify’s customer support via phone, email, and live chat. Phone support is available on all plans except for the cheapest, Shopify Lite. Shopify live help chat and phone support are available in English only, while email support is available in 20+ languages.

Shopify Pros And Cons


  • Easy to set up and use
  • Fully responsive and modern-looking templates
  • Free 14-day trial
  • Superb customer support available 24/7
  • You can integrate multiple apps


  • Additional transaction fees if you don’t use Shopify payments
  • No-refund policy

Shopify Customer Reviews

Shopify reviews on third-party review sites and the most common boards are overwhelmingly positive. The most common positive reviews from Shopify customers praise the platform for its ease of use and beautiful and professional-looking themes, as well as its expandability and excellent customer support.

Shopify Alternatives

The biggest Shopify competitors are BigCommerce, WooCommerce, Magento, PinnacleCart, Shift4Shop, and Wix.

Check out some brief info for some of them:

BigCommerce is a SaaS ecommerce platform enabling businesses to build and scale their online stores. BigCommerce is Shopify’s addition, helping you grow and scale your business.

WooCommerce transforms WordPress websites into ecommerce websites. It’s a good alternative to Shopify if you already know how to navigate a WordPress website.

Magento is an ecommerce platform built on open-source technology. Magento is an Adobe product, which is amazing if you have extensive developer skills.

Shopify Review: Wrap Up

Overall, Shopify is one of the best ecommerce platforms and website builders in Canada for those who want to create an online store that stands out. It’s also great for merchants who are interested in dropshipping.

The platform is competitively priced when you take into consideration the abandoned cart functionality. This feature, which is included in all their plans, is not available on other platforms. 

Bottom line:

Shopify is intuitive and easy to use, its templates are modern, and it integrates with a wide range of other apps.


What is Shopify and how does it work?

Shopify is an ecommerce platform where you can host and build your online store. You can sign up in just a few minutes, but it will take you a couple of days to build your store.

Are Shopify websites easy to build?

Yes, Shopify websites are very easy to build, thanks to the user-friendly software. So, even if you don’t have any coding experience and you are a newbie in the ecommerce industry, you can easily build websites with the Shopify website builder and start selling your product.

How much does it cost to build a Shopify website?

Currently, Spotify offers five different pricing plans – Shopify Lite (US$9 per month), Basic Shopify (US$29), Shopify (US$79), Advanced Shopify (US$299), and Shopify Plus (custom pricing). You can go over the details of the pricing plans and what they include in the “Pricing” section of our Shopify review.

Is Shopify safe and legit?

Yes, Shopify is 100% legitimate and safe, with over 15 years of experience in ecommerce. Also, there are many positive Shopify reviews that you can check out on various sites.


Having spent 7+ years immersed in content marketing, Anastasija has written on any topic you can think of! The industries and companies she's been a part of have shifted her idea about novelty and new challenges - in Canada and overseas. She always strives to go out of her comfort zone and learn about new topics that grow on her. Tech and AI are among these things. Writing about these two topics, I’ve caught myself passionately learning about all the ways that technology can impact and help humanity. And with changes happening continually, you have to be actively involved to stay up to date.