• TIME IN BUSINESS: Since 2006
  • CUSTOMER BASE: 200 million
  • EASE OF USE: Easy
  • INTEGRATIONS: Multiple

Wix Review 2022: What's With All the Hype?

  • TIME IN BUSINESS: Since 2006
  • CUSTOMER BASE: 200 million
  • EASE OF USE: Easy
  • INTEGRATIONS: Multiple

Best For

Drag-and-drop website building


  • Over 800 templates
  • Automatic website backup
  • Intuitive drag-and-drop interface
  • Built-in SEO management
  • Many extra features


  • Free plan comes with Wix branding
  • You can’t migrate your Wix website




Connect Domain








Business Basic


Business Unlimited


Business VIP


Wix is an online drag-and-drop site builder that serves more than 200 million users around the globe. They offer the right tools to build elegant and professional-looking websites.

And the best part is:

You don’t need any coding experience whatsoever!

So, if you want to learn more about Wix service, keep reading. This comprehensive Wix review will cover the following sections:

✅ What Is Wix?
✅ How to Use Wix
✅ Ease of Use
✅ Pricing Plans
✅ Best Features
✅ Themes & Designs
✅ Integrations
✅ Wix Support
✅ Pros & Cons
✅ Wix com Reviews by Users
✅ Wix Alternatives (should you need any)

Let’s dive right in.

What Is Wix?

Wix is an Israeli-based software company that offers web development services. It was founded in 2006 in Tel Aviv by developers Avishai Abrahami, Giora Kaplan, and Nadav Abrahami. With Wix, you can create responsive HTML5 websites through drag-and-drop tools. Users can also add functionalities like contact forms, email marketing, ecommerce, and social plug-ins via third-party or Wix applications.

How Does Wix Work?

In order to sign up for the Wix free website, you need to follow a few steps. Once you link your profile with Facebook or Google, you’ll need to choose the type of website you plan to make.

Once you’ve chosen the type of website, Wix will ask you if you want to create your own site in the Wix Editor or let Wix ADI make it for you.

Note that once you choose your template, you can’t change it.

But don’t worry – you can edit it with Wix’s flexible editing features. At this point, you’ll see a preview of your chosen template. This is where you can play around with Wix’s editing features.

Wix reviewAfter you’re done customizing your site, the last step is choosing a domain name and clicking on the “Publish” button in the top right-hand corner of the page.

Ease of Use

One of the best things about Wix is its ease of use. This is the reason websites made with Wix are so popular. As we mentioned above, once you sign up for a website, you’ll have two options – to create your own website or use the Wix website creator and let Wix make your website for you.

The good news is:

Both options are very convenient and easy to understand even by complete novices, as confirmed by many Wix com reviews. And if you’re stuck with some problem, Wix offers an extensive FAQ section filled with short instruction videos on different functions.

Wix.com Pricing

Wix offers a wide range of pricing plans to suit users with different website-building needs. Even if you sign up for the free, you can use Wix packages to start building your website straight away.

But if that’s not enough:

You can always opt for the Wix free trial. And once you upgrade to the platform’s premium plans, you can enjoy more benefits and have more control and features.

Let’s take a look at the Wix monthly plans and what they include!

Website Plans


As the name suggests, this plan is free, and it’s recommended for personal projects and blogs. It’s very intuitive and easy to use and a great way of testing the platform and seeing what it can do. Note that your website will display a Wix banner, and you won’t have your own domain name.

Connect Domain

This plan costs US$5 per month and gives you your own domain name as well as a free SSL certificate and 24/7 customer support.


The Combo plan is recommended for websites with smaller traffic and is especially suitable for small businesses or freelancers. It costs US$10 per month.


The Unlimited plan costs US$14 per month and is recommended for entrepreneurs.


The VIP plan is Wix’s most expensive option that includes priority customer support. It costs US$29.

Here’s what they include:


Connect Domain




Unlimited Wix sites Unlimited pages Custom domain Custom domain Custom domain
500 MB storage 500 MB storage Free domain for 1 year Free domain for 1 year Free domain for 1 year
Secure hosting Secure hosting No Wix ads No Wix ads No Wix ads
Drag-and-drop editor Drag-and-drop editor Free SSL certificate Free SSL certificate Free SSL certificate
Mobile sites Mobile sites 2 GB bandwidth Unlimited bandwidth Unlimited bandwidth
24/7 customer service 3 GB storage space 10 GB storage space 35 GB storage space
30 minutes of video Video hours: 1 Video hours: 5
24/7 Wix customer service Site booster app (free for 1 year) Site booster app (free for 1 year)
Visitor analytics app (free for one year) Visitor booster app (free for 1 year)
24/7 customer support Professional logo
Social media logo files
Priority customer care

Business & Ecommerce Plans

Business Basic

This plan is the cheapest option for ecommerce and costs US$20 per month.

Business Unlimited

Business Unlimited is for those who want to grow their business because it includes more storage and features. It costs US$25 per month.

Business VIP

With the Business VIP, you’ll get the full suite of features as well as a dedicated account manager. It costs US$35 per month.

Here are the details:

Business Basic

Business Unlimited

Business VIP

Secure online payments Secure online payments Secure online payments
Custom domain Custom domain Custom domain
Customer accounts Customer accounts Customer accounts
Plans & recurring payments Plans & recurring payments Plans & recurring payments
Free domain for 1 year Free domain for 1 year Free domain for 1 year
No Wix adds No Wix adds No Wix adds
Unlimited bandwidth Unlimited bandwidth Unlimited bandwidth
20 GB storage space 35 GB storage space 50 GB storage space
Video hours: 5 Video hours: 10 Video hours: Unlimited
24/7 customer care 24/7 customer care Customized reports
Unlimited products Unlimited products Priority customer care
Abandoned card recovery Abandoned card recovery Unlimited products
Sell on social channels Subscriptions Abandoned card recovery
Multiple currencies Subscriptions
Automated sales tax – 100 transactions/mo Multiple currencies
Sell on social channels Automated sales tax – 500 transaction/mo
Sell on marketplaces Sell on social channels
Dropshipping by Modalyst – Up to 250 products Sell on marketplaces
Product reviews by KudoBuzz – 1000 reviews Dropshipping by Modalyst – Unlimited products
Product reviews by KudoBuzz – 3000 reviews

Wix Features

In this section of this Wix review, we’ll take a closer look at this website builder’s key features.


The first feature we’re going to talk about is the Wix artificial design intelligence (ADI). It’s a platform that will create your Wix web design from scratch – and in just a few minutes. Essentially, this Wix website builder app will ask you some questions about what you want your website to have as well as some design preferences.

Wix Editor

The Wix Editor is another great tool that will take your Wix website design to another level. This editor will let you create your website from scratch with its drag-and-drop functionality. It also enables you to customize fonts, text, images, colours, and more.

Velo by Wix

Wix Velo is an open-source platform used for developing advanced web applications. To make the most of it, you’ll need coding skills, so it’s not recommended for beginners. Velo includes online IDE as well as unified database management and production-grade runtime.

Wix Themes & Designs

One of the things we love about Wix.com Canada is the huge number of themes and designs. Altogether, they have more 800, which is more than anyone else in the industry. What’s more, they have different themes and designs for different purposes suitable for businesses of all sizes.

Wix Integrations

Wix has its own app market that offers hundreds of in-house or third-party apps which will boost your website’s performance. Promoting your website should be a priority, and Wix offers digital marketing tools that you can add to your site. Some of the best Wix marketing integrations that you can add are Hubspot, Facebook Pixel, Google Analytics, Google Ads, Mailchimp, Yandex Metrica, Privy, Crazyegg, VWO, and Hotjar.

Wix Customer Support

Wix is one of the most intuitive website builders on the market, so there’s a good chance you won’t need help from Wix customer service. But if and when you do, the Wix team offers different types of support depending on your subscription. Basic support is available 24/7 to all customers.

If you’re struggling with some simple issues, you can check out Wix’s extensive help centre on your Wix dashboard. It’s packed full of articles on how to solve pretty much problems you may encounter.

Wix Pros & Cons


  • Hundreds of templates to choose from
  • Very easy to use drag-and-drop interface
  • Built-in SEO management
  • Tons of extra features, including free HTTPS, logo maker, integrated payments


  • Free websites carry Wix branding
  • Once you make a Wix website, you can’t migrate it

Wix Reviews

As part of our research, we went through the latest Wix customer reviews.

Here’s what we found:

Wix Review Reddit Feedback

The feedback on Reddit is positive. Customers recommend Wix for those on a limited budget and also don’t have coding experience.

Wix Reviews on TrustPilot

User comments on TrustPilot are mixed. The negative ones are from coders and developers who claim Wix is not up to the standard they would produce. On the other hand, the positive ones praise Wix for their ease of use and excellent customer service.

Wix Alternatives

Although Wix is currently one of the best website builders on the market, it might not suit your needs. When doing the research for this Wix review, we came across one competitor that is worth mentioning – Squarespace.

Let’s take a look at what they offer:

Wix vs Squarespace

Squarespace is a website builder that offers modern and sophisticated designs and templates. They offer around 100 web designs, which is a lot less than what Wix offers. However, with Squarespace, you’ll get more personal and faster customer support.

In addition to Squarespace, Web.com and Weebly are both possible alternatives to Wix.

Wrap Up

So, do we recommend Wix?

Considering that Wix is one of the best website builders with over 800 designs and templates, we definitely recommend it to anyone who wants to make their website with ease. Wix is perfect for small businesses and those who don’t have coding skills but want to create modern-looking websites.


Is Wix free?

You can build a free Wix website with their most basic plan. In addition to the free website, you’ll also get scalable, reliable and free web hosting. 

Is Wix worth paying for?

If you’re in need of a simple website, Wix is definitely the right choice for you and worth paying for.

Is Wix reliable?

Yes, Wix is a reliable web service. As we pointed out earlier in our Wix review, it’s used by over 200 million customers worldwide.


Having spent 7+ years immersed in content marketing, Anastasija has written on any topic you can think of! The industries and companies she's been a part of have shifted her idea about novelty and new challenges - in Canada and overseas. She always strives to go out of her comfort zone and learn about new topics that grow on her. Tech and AI are among these things. Writing about these two topics, I’ve caught myself passionately learning about all the ways that technology can impact and help humanity. And with changes happening continually, you have to be actively involved to stay up to date.